MBTI & CPP: Be Better at applying what you've learned.
This Week: Promoting the Value of the MBTI® Tool
Dear {{lead.First Name:default=Friend}},

The first task you will face as a new MBTI® practitioner is the successful promotion of the assessment to potential clients and organizations. If you're looking for ways to present the value of MBTI solutions, take a tip from Peggy Holtman, an MBTI practitioner with more than 20 years of experience and business success.

"In today's challenging business environment, the most important thing you can do for your customers is to offer the best practical solutions that meet the organizational needs. The operative word here is practical. This means that the services and products you offer need to be the best choices within the context of the company's business priorities as well as within its budget constraints.

Explain that once a client group understands the basic MBTI assessment and shares a common language for understanding preferences, you can move on to any other topic, such as team development, conflict, decision making, and, of course, continuous self-development. The MBTI assessment really is the most practical tool, since it is the only assessment that reduces costs and enables each customer to develop different skill sets from a common platform for understanding."

To learn more about achieving customer or organizational buy-in, consider these tips from Introduction to Type® and Selling:

4 Checks—Is Your Message on Target?

When you are trying to secure buy-in from your executive decision makers, it's very easy to forget the most valuable component of persuasion—listening. Here are four facial cues to look for as a sign that you may need to listen more carefully or choose a different approach:

   •  Changing facial expression
   •  Movement away from you
   •  Appearance of detachment
   •  Irritation in his or her voice

Hopefully these tips will give you a good place to start as you begin using the MBTI assessment within an organization. If you need more help, feel free to contact me, I will be happy to assist.

CPP, Inc.
Your Expert Personal Guide

Take a peek inside Introduction to   
Type and Selling®


If you are selling to:

STs – Give 'em the facts

SFs – Offer personalized services

NFs – Share their vision

NTs – Present logical options

To learn more, check out Introduction to Type® and Selling


Connect With Us:      Facebook   |     Twitter   |     LinkedIn   |     YouTube   |     Google+

To manage your email preferences or to unsubscribe, please click here.
CPP respects your privacy.

CPP, Inc. | 1055 Joaquin Road, 2nd Floor Suite 200 | Mountain View, CA 94043 Tel: (650) 969-8901 | Toll free: (800) 624-1765 | Fax: (650) 969-8608 | www.cpp.com

MBTI, Myers-Briggs Type Indicator, Myers-Briggs, Step I, Step II, the MBTI logo, and Introduction to Type are registered trademarks of the MBTI Trust, Inc. Strong Interest Inventory, FIRO-B, the FIRO-B logo, FIRO Business, SkillsOne, CPI 260, and the CPP logo are registered trademarks and Fundamental Interpersonal Relations Orientation, CPI, California Psychological Inventory, and the CPI 260 logo are trademarks of CPP, Inc.

Copyright 2014 by CPP, Inc. All rights reserved.