Pages Navigation Menu
Categories Navigation Menu

Introducing CPP Innovation Labs

Introducing CPP Innovation Labs

A few weeks ago we announced the formation of CPP Innovation Labs (, an innovation-fueled incubator focused on applying rigorous data analytics and artificial intelligence to research-tested personality insight. The lab’s core team combines deep experience in data science and artificial intelligence from companies such as Equilar, Inc., Samsung Accelerator, LiveNation, and with a wealth of expertise in personality research.

“While many companies attempt to leverage data and technology to help people in various aspects of life, most lack the benefit of working with assessment instruments that have been scientifically validated over the course of decades. With our assets in personality research, the possibilities are endless,” says Chris Mackey, CPP Innovation Labs Senior Vice President.

CPP’s been committed to improving people’s lives through a better understanding of themselves and others (for example, read why the Myers-Briggs is meaningful to millions), and CPP Innovation Labs is dedicated to combining large data sets with visualized personality insight to create a more intimate and familiar communication experience through digital mediums that help clients solve problems.

CPP Innovation Labs have already hit the ground running. The labs have recently launched an experiment combining data from LinkedIn and CPP’s CPI 260® assessment, and have developed a research platform to quickly integrate large datasets from partner organizations for analysis alongside CPP’s personality data.

Much like other company’s incubators (think Google or Amazon), CPP Innovation Labs retains full freedom and flexibility to experiment and explore new horizons, while benefitting from the support of CPP and its existing research.

Guiding development of technology through understanding of personality

Central to this effort is a product vision to accelerate development of new ways for users to interact with and leverage CPP’s instruments through visualization platforms. “Personality has always been integral to human interaction, yet as our lives have moved into the digital realm it has not come along for the ride,” says Darrell Mockus, CPP Innovation Labs CTO. “One of our objectives is to increase the role of the human personality component in driving the function and performance of technology.”

The group is initially focusing on applying predictive analytics to student success, healthcare and HR, with a particular interest in the role of personality in habit formation. One of its first initiatives involves developing new ways to leverage CPP’s Strong Interest Inventory® tool–the world’s most respected and widely used career planning assessment–to put students on the fast track to a fulfilling career.

Visit to learn more.

Subscribe to our blog digest to get all the top information from CPP and updates on new projects and findings from CPP Innovation Labs.

Leave a Comment

Your email address will not be published. Required fields are marked *

Your message was successfully sent!

8 + 5 =